Principal’s Presence Lab
Hold the Room When It Matters
Courtroom and boardroom presence without theatrics
What you will experience
Recorded simulations: cross-examination, hostile client, board challenge
Somatic coaching to regulate breath, voice, posture and micro‑tension
Message discipline: structure for retention and persuasion
Pause‑and‑pivot drills for surprise challenges and interruptions
In-room reset techniques you can deploy discreetly
Observable upgrades
Answer concisely under hostile interruption
Recover composure in under 3 seconds after a challenge
Land one memorable line per segment that sticks with decision‑makers
Deliverables
Personal Presence Protocol aligned to your temperament and role
Trigger and anchor map for rapid state shifts
Practice loops for ongoing refinement
Optional observer/sponsor feedback built in, kept confidential
Results you can expect
Higher self and third-party ratings of gravitas and clarity
Reduced derailment during challenge; improved message recall
Greater client confidence and influence without posturing
Why Richard Reid
Author of Charisma Unlocked, translating science-backed methods into practical micro‑skills.
Extensive coaching of senior lawyers appearing in high-profile hearings and boardrooms worldwide.
Accredited Psychotherapist integrating mindset, behaviour and physiology for lasting change.
Engagement and pricing
£3,950 + VAT – four weeks, including simulation design, recording and analysis
On‑site intensive: £950/day + VAT
Team add-on session (associates/juniors): £1,200 + VAT
Privacy
Recordings are encrypted, retained only for the agreed period, and deleted on completion.
Scope and safeguards
Coaching focus; not media training or legal strategy.
Delivered globally with secure tooling and minimal notes.
Risk‑reversal: If you do not feel a tangible benefit by Session 2, you may stop and pay only for what you’ve used
Privacy: Encrypted scheduling and communications; minimal‑notes practice.
Access: Typical response within 24 hours; assessments within 48–72 hours.
Global service: All programmes are delivered internationally, remotely or on‑site, with travel-aware scheduling.
