The Business of Storytelling

Captivate, Persuade, and Inspire

As busy professionals and entrepreneurs, you’re inundated with information daily. So, how do you make your message resonate? The answer lies in the art of storytelling.

Why
Storytelling Matters

Storytelling is not just for authors and filmmakers; it’s a powerful tool that can elevate your brand, enhance communication, and connect deeply with your audience. When you share a story, you convey facts, engage emotions, create memories, and inspire action. In a world driven by data, the narrative captivates hearts and minds.

Transform Your Communication

Imagine being able to present your ideas and products in a way that not only informs but also captivates. Our storytelling workshop is designed for busy professionals and entrepreneurs looking to harness this power. You’ll learn:

The Psychology Behind Effective Storytelling

Discover why stories are so impactful and how they
influence decisions and behaviours.

Crafting Your Unique Narrative

Identify and develop your personal or brand story that aligns with your values and
vision, making it relatable and compelling.

Techniques for Engaging Delivery

Master the art of verbal and non-verbal communication to
keep your audience engaged and attentive.

Leveraging Storytelling in Marketing

Explore incorporating storytelling into your branding and marketing strategies to
build stronger customer connections.

Meet your instructor

Richard Reid

Psychologist Richard Reid is a recognised communication and behavioural psychology expert. With over 20 years of experience working with leaders and organisations across various industries, Richard has dedicated his career to unlocking storytelling’s potential as a strategic business tool. His research, published in several prestigious journals, and extensive background, including consulting for Fortune 500 companies, where he has successfully guided teams in utilising storytelling to enhance their communication strategies, are a testament to his expertise. You can be confident that you’re learning from the best in the field.

Richard’s research has been published in several prestigious journals. His extensive background includes consulting for Fortune 500 companies, where he has successfully guided teams in utilising storytelling to enhance their communication strategies.

Participants in Richard’s workshops benefit from his engaging teaching style, which combines in-depth theoretical knowledge with practical applications. Richard’s unique approach ensures that every participant leaves with actionable strategies to enhance their communication skills and storytelling prowess.

Real-World Applications

From pitching your business to potential investors to enhancing team collaboration or selling products, the ability to tell a compelling story can significantly impact your professional journey. Our workshop is packed with practical exercises, real-life examples, and actionable insights you can implement immediately, making the relevance and usefulness of storytelling in your professional life crystal clear and empowering you to apply your new skills with confidence.

This transformative workshop is available in various formats to suit your needs, ensuring that you can learn in a way that best fits your schedule and learning style: in-house seminars, webinars, conference talks, and one-on-one coaching sessions.