Case Study :Transforming Leadership Communication through “Speak Like a Leader” Coaching 

Transforming Leadership Communication through "Speak Like a Leader" Coaching

Client: CEO of a Global Technology Company 

The Challenge 

A leading global tech company’s CEO struggled with public speaking, particularly during high-stakes presentations to stakeholders. Feedback from board members highlighted a lack of charisma, which undermined confidence in her leadership capabilities. Despite being knowledgeable and driven, she often appeared disengaged or overly reliant on technical jargon, alienating her audience. The CEO recognised the need to develop a more dynamic communication style to convey her vision effectively and inspire trust and confidence in her leadership.

 The Solution 

Richard Reid provided tailored coaching under the “Speak Like a Leader” programme, enhancing leadership presence and presentation skills. The programme was designed to address the following key areas: 

1. Audience Engagement Techniques 

   Using behavioural psychology insights, Richard identified ways the CEO could capture attention at the start of her presentations and maintain engagement throughout. Practical techniques were introduced, such as storytelling, rhetorical devices, and tone modulation. 


2. Non-verbal communication 

   The CEO underwent sessions to refine her body language and improve eye contact, posture, and purposeful gesturing. These adjustments enabled her to project authenticity and authority without appearing overly rehearsed or mechanistic.


3. Clarity and Impact of Messaging 

   Richard worked with the CEO to distil complex ideas into easily digestible messaging aligned with the audience’s priorities. This process included balancing technical insights and emotionally resonant content, especially in a business context where technicality dominates. 


4. Confidence Under Pressure 

   The coaching included practical exercises to overcome nerves, such as breathing techniques and visualisation strategies. Richard also conducted mock board presentations, during which the CEO practised handling unscripted questions with poise.


 The Outcome 

The CEO transformed her approach to public speaking within six months of coaching. This shift was reflected across several key areas: 

Improved Stakeholder Confidence: Following her next board meeting, feedback highlighted her as “engaging and inspiring,” with a marked improvement in her ability to communicate vision and strategy effectively. 

– Investor Buy-In: The CEO successfully presented a new product roadmap at an investor summit, receiving positive media attention and securing additional funding. 

– Enhanced Personal Confidence: The CEO reported feeling significantly more confident during high-pressure situations and interpersonal communication incidents, strengthening her ability to lead. 

Richard’s “Speak Like a Leader” coaching enhanced the CEO’s communication skills and reinforced her credibility and authority as the figurehead of a global organisation.

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