Case Study : Redefining Leadership Identity through Behavioural Psychology 

Redefining Leadership Identity through Behavioural Psychology

Client: Senior Politician Transitioning to Advisory Role 

 The Challenge 

A high-ranking politician ending their career wanted to transition to a non-political leadership advisory position. The client struggled to redefine their identity in a non-political context while retaining their personal credibility, authority, and confidence.

 The Solution 

Richard delivered a tailored coaching programme to assist with the following:

1. Self-Perception Shift 

   Working together, they identified transferable traits from the client’s political career and reframed the client’s leadership style for their new environment.


2. Public Presentation Training 

   Richard focused on emotional intelligence, humility, and relatability as foundational skills to maintain confidence when presenting to diverse, non-political audiences.


 The Outcome 

Within 3 months:

– The client successfully transitioned into a leadership advisory role and received strong feedback from new collaborators. 

– Their influence grew across sectors, with increased opportunities for future collaboration. 

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