Client: CEO of a Mid-Sized Logistics Company
The Challenge
The CEO of a logistics firm struggled with decision fatigue due to the rapidly growing complexity of business operations. The difficulty prioritising competing demands led to delays, mistakes, and confusion within the leadership team, affecting overall performance and stakeholder confidence.
The CEO turned to Richard Reid for coaching in behavioural psychology to improve decision-making under pressure.
The Solution
Using a six-month coaching programme, Richard provided tools and strategies to streamline the CEO’s approach to decision-making:
1. Structured Decision Frameworks
Richard introduced frameworks to help the CEO prioritise decisions based on long-term goals and immediate business needs, cutting through overwhelming amounts of information.
2. Eliminating Cognitive Bias
Coaching sessions helped the CEO identify and manage unconscious biases that clouded judgment, such as over-reliance on past successes or resistance to innovation.
The Outcome
By the end of the programme:
– The CEO reported “renewed clarity” in decision-making, enabling business operations to run more smoothly.
– The company’s growth remained on track while operational inefficiencies reduced by 21%.
